Project Goal

• Build a reliable Growth Data Framework for Maly.ai’s user acquisition team (for both App and Web traffic)
• Optimize the conversion flow from traffic to loyal customers

Work Breakdown

Better ROI evaluate and Analysis

• CAC calculate

Find a reliable way to properly calculate CAC for multiple marketing channels

• Connect UserID level campaign info to internal CRM

Can calculate user level value for Ad campaign and better understand the ROI of different traffic source.

• User analytics event and dashboard design for Amplitude & Adjust

More detailed data and conversion rate for each key funnel and user behavior.

Finish Adjust report building

Drive Conversion and More Organic Growth

• Automatic re-marketing implementation though Amplitude (WhatsApp & SMS)

Implement automatic logic for user reactivation on WhatsApp and SMS channels based on their conversion step, bring lost user back from link bank and issue card.

• Referral program optimization

Optimize the referral flow, redesign the referee landing page, add tracking parameters to recored more data to analysis.

• Conversion flow optimize

Optimize the current user onboarding process.